Știri despre publicitate online în România

Nu vreau sa comentez prea mult stiri legate de Google, dar trebuie sa semnalez unele dintre ele atunci cand sunt relevante si pentru industria noastra.

Iata o parte din anuntul de pe google blog:

Today, we’re announcing a new tool for publishers with the beta launch of Google Ad Manager. Directed at addressing the ad management and serving needs of publishers with smaller sales teams, Google Ad Manager is a free, hosted ad and inventory management tool that can help publishers sell, schedule, deliver and measure their directly-sold and network-based ad inventory. It offers an intuitive and simple user experience with Google speed and a tagging process so publishers can spend more time working with their advertisers and less time on their ad management solution. And by providing detailed inventory forecasts and tracking at a very granular level, Ad Manager helps publishers maximize their inventory sell-through rates.

Google Ad Manager effectively complements the DoubleClick Revenue Center, which is focused on publishers with larger sales teams. We’re excited to add DART for Publishers to our suite of products, and we’re committed to the continued development and enhancement of DoubleClick’s offerings. Today’s announcement demonstrates this promise, and at the same time furthers our goal of creating new opportunities for publishers of all sizes. Dozens of publishers have been using Google Ad Manager successfully in early trials. To hear what those publishers have to say check out some Ad Manager success stories or take a product tour to learn more.

Sursa aici. A mai comentat pe tema asta Orlando.

This entry was posted on Thursday, March 13th, 2008 at 7:23 pm and is filed under Evenimente, Stiri subiective. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.